The Insurance brokerage category tends to be both crowded and unbearably boring.
We created a series of short, share-worthy videos to make Nuera famous and position them as an insurance brand for life in 2018 and beyond.
It’s not your parents’ insurance company. It’s insurance for a new era.
Shortlisted for Communication Arts 2019 Advertising Annual
Series - Winner, Non-Broadcast Campaign, Anvil Awards 2019
“Chill Spill”
- Winner, Non-Broadcast Single, Anvil Awards 2019
- Winner, Commercial Video, Ember Awards 2018
- Winner, Cross Platform Campaign, Ember Awards 2019
We created two :15 TV spots to promote a bigger and better ‘The Western’ scratch ticket with double the play area and two chances to win.
“More Play, More Chances” - Winner, TV/Cinema Series, 2019 Anvil Awards
”Bigger, Better Chances” - Merit, TV/Cinema Single, 2019 Anvil Awards
For nearly 50 years, Calgarians in crisis or distress have contacted the Distress Centre in their darkest hours. The device they use (phone, laptop, tablet) is like a beacon of hope.
We created an online annual report that replicates the experience of finding the light at the end of the tunnel. The user experience is optimized for each type of device it is viewed on (desktop, tablet, mobile).
This super fun project started with window decals teasing Calgary’s newest vegan burger, shakes and ice cream joint — so good, you’ll finally understand why vegans never shut up about being vegan.
Plus brand packaging, social post and wall mural in the now-open flagship location.
TELUS Spark hosted this traveling exhibit highlighting both the science and culture of whales – the largest mammals on earth.
We created these ‘too big for Instagram’ carousels to drive home the impressive scale of the life-sized casts and skeletons on display, inviting visitors to swipe through several cards to see the entire image.
Winner - Best Use of Social Media, Anvil Awards, 2019
Bordered on three sides by the Bow River, Fish Creek Park and a golf course, residents of the new SE Calgary community of Wolf Willow will enjoy the sights, sounds and smells of nature, every day.
Cinema & PreRoll
We created a :30 spot as a tongue-in-cheek nod to David Attenborough’s “Planet Earth” style documentaries where the people who live in Wolf Willow become the “wild” subjects. The spot ran in cinemas, Tim’s TV and pre-roll.
‘Field notes’ inspired print ads that speak to the lifestyle benefits of riverside living.
Website
Our website shows ‘a day in the life’ in Wolf Willow. We shot four scenes on location at four different times of day from morning ‘til night. Then we created cinemagraphs to add an impactful hit of movement. The homepage changes so that the visitor is served the scene that corresponds to the time of day they visit our site. There is also a manual toggle so they can easily see the 3 other scenes. An explore button allows users to navigate deeper inside the site to view other community features, home styles and contact information.
In these uncertain times…we created COVID-19 messaging for Distress Centre Calgary that subverts the expected pandemic platitudes.
For United Way of Calgary & Area, the challenge of COVID-19 is to keep people safe through physical distancing, while pulling together to ensure everyone feels connected and supported.
We created transit ads, print ads, and t-shirts with United Way’s campaign message that is visible from — you guessed it — 6 feet away.
Shortlisted for Communication Arts 2020 Advertising Annual
Applied Arts 2020: Craft Art Direction - Newsprint Single; Craft Art Direction - Series; COVID-19 Response - Series
There’s nothing fun about your power going out - but knowing why it’s happened and when it’s coming back on is a good thing. We created social and display ads for a new Power Outage Alert notification system from FortisAlberta.
Yes! I can write more than 20 words at a time. Here are a few long-form examples.
Operation Explore was Calgary’s largest outdoor play area with endless opportunities for independent discovery and exploration at TELUS Spark.
We created these bright, hand-painted posters and social posts with playful headlines that encourage unstructured outdoor play.
Merit - Art Direction, Anvil Awards, 2019
For the past decade, opponents of oil and gas had been dominating the discussion around Canada’s critically important energy sector.
Led by a group of passionate energy industry CEOs, we were tasked to create a compelling, thought provoking and educational video for all Canadians to see.
Our 30 second and 15-second versions ran as paid ads on websites and YouTube. These accounted for 88% of traffic to our landing page and resulted in over 18 million total impressions with an impressive completion rate of over 50%.
Scotchy scotch scotch was on sale for Robbie Burns Day, so we made a TV and social ad.
Many infants will spend their first days, weeks or even months in the Neonatal Intensive Care Unit (NICU).
We created these ads to support Calgary Health Trust’s initiative to raise $60 million to advance neonatal health in southern Alberta.
When you teach an individual or family to fish, they teach others in their community and the next generation to fish, and so on and so on. By concentrating on health, education and housing, CUPS helps break the cycle of poverty and creates a ripple effect of empowerment.
We created a deck of engaging and informative ‘Go Fish’ playing cards to go along with their annual report, so people can learn about CUPS as they play.
“Under Construction” posters created for Deerfoot Mall.
