Bordered on three sides by the Bow River, Fish Creek Park and a golf course, residents of the new SE Calgary community of Wolf Willow will enjoy the sights, sounds and smells of nature, every day.
Cinema & PreRoll
We created a :30 spot as a tongue-in-cheek nod to David Attenborough’s “Planet Earth” style documentaries where the people who live in Wolf Willow become the “wild” subjects. The spot ran in cinemas, Tim’s TV and pre-roll.
‘Field notes’ inspired print ads that speak to the lifestyle benefits of riverside living.
Website
Our website shows ‘a day in the life’ in Wolf Willow. We shot four scenes on location at four different times of day from morning ‘til night. Then we created cinemagraphs to add an impactful hit of movement. The homepage changes so that the visitor is served the scene that corresponds to the time of day they visit our site. There is also a manual toggle so they can easily see the 3 other scenes. An explore button allows users to navigate deeper inside the site to view other community features, home styles and contact information.